Published in 2009
The experience of Facebook and CNN showed that there was a real possibility of intelligent conversation during a live TV and there is finally a true competitor to SMS was the only participatory public channel with a stream for emissions comments.
Having spent more than two hours discussing the ceremony with a dozen groups of people, I can only endorse this fact: Facebook goes further than Twitter, in that it allows you to « jump » into new individuals’spheres and start conversations with their socialgraph. See my example for those who have missed the « Event ».
In short, the individual becomes a group in Facebook, while on Twitter, you must switch from one username to another to try to understand the messages. With Facebook, I can share with Paul’s friends in Canada, then with Catherine’s friends in France, from the time they have opened a discussion.
The excitement comes from the opportunity to be able to speak with individuals who are not our contacts, but distant relatives. This gives a certain result: instead of talking to my « followers », I can talk to a dozen of socialgraphs and above all welcome their conversations. In the end, I find myself zapping from one discussion to the other. One just have to invent the appropriate keyboard shortcuts to:
– Stabilize a conversation (the time to write a message without being disturbed by other updates)
– Jump from one conversation to the other
– Mark a favorite
– Temporarily remove a discussion (leave)
Some may argue that Friendfeed allows commenting messages. This is not the same thing, since we are talking of a third-party service that is not belonging to Twitter, let alone to Facebook (When does Google will decide to buy them? A hard guess after what they just happen to do – stop profitable services, …)
I see an embodiment of the system of notifications of Facebook in real-time. Facebook thus offers two systems of conversations: the chat, ideal for 1to1 status which then turns into a lever to enable non-persistent discussion groups.
If the costs of live streaming are exorbitant and are usually reserved for major political events, the activation of a conversations widget is logically inexpensive.
Some blogs like insidefacebook would like Facebook to allow this type of insert without passing through a partnership. They forget that Facebook has a strong incentive to start financial discussion with the largest media groups worldwide. The arrival in December, of a board member on the board of the Washington Post is also a strong signal. Facebook wants to be where it happens and sends us a clear message.
The conclusion is now obvious: Google needs to react and to better develop its Google Friend Connect. Will they build something from FB’s system of notifications?
From HyperWeek’s perspective these changes confirm the relevance of groupwidgets, except that we need to segment them, allowing them to be adjustable (including height) and above all we must completely rework our system of notifications.
Will this help generating income? The future will tell.